FELD Entertainment names new Chief Operating Officer

Big (albeit long planned) changes at FELD:

From: Feld, Kenneth
Sent: Monday, September 11, 2006 2:59 PM
To: EVERYONE
Subject: Announcement
Importance: High

After an extensive search to fill a position that's been vacant for a few years, I'm very pleased and excited to announce that Michael (Mike) Shannon will be joining Feld Entertainment as President and Chief Operating Officer as of September 18, 2006.

Mike comes to us after most recently serving as Chief Operating Officer of REDCATS USA, a $2-billion direct marketing company where he was responsible for redefining key business activities affecting consumer brands faced with challenges such as new distribution channels and ever-changing consumer behavior. Prior to that, he had an illustrious career in key positions at TOYS R US, Mercantile Stores and RAAM Information Systems.

In order for Feld Entertainment to continue to grow by adding new properties to our portfolio and expanding our Disney relationship, my attention as CEO needs to be more focused on strategically and creatively leading the company. This includes developing opportunities with our business partners, and creating new innovative show concepts.

With that in mind, it's important to have a strong team on the ground to increase the existing business, deal with critical issues and optimize the resources of the company to operate efficiently, profitably and collaboratively. Mike is well suited to lead that team because of his extensive experience in executive and operational roles with major companies. Mike and I will work closely with the entire executive team on strategic planning and managing our valuable assets.

Mike has a keen understanding of the complexities we face in our fast paced industry and is coming aboard to ensure that Feld Entertainment remains the leader in live family entertainment. As you get to know him, I'm sure you'll find that Mike's down-to-earth style, great listening skills, common sense and business acumen will benefit all of us and he'll appreciate everyone's candor and insight as he makes his rounds to get to know you.

Mike will spend his first week visiting the Vienna office on Monday and the rest of the week at the circus units with Jim and Graeme. By the way Mike will be the tall guy with them!

The following people and departments will directly report to Mike:

Jim Andacht Circus Ops
Graeme Burman Consumer Products
Scott Dickerson Palmetto Ops
Mike Little Finance
Kirk McCoy--HR
Rob McHugh--International
Jeff Meyer Event Marketing & Sales
Julie Robertson Corporate Marketing
J. Vaught Ice Operations

Please join me in welcoming Mike to the executive team, and as always, let's continue to work together to further build upon the successes of Feld Entertainment.